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Third, it is also important to note that some global companies and their managers will not take the plunge into the BoP at all since the bias of conceptualism and “common sense” fear of emerging markets tend to be more prevalent in managerial thinking than insight and innovation. Ventures into emerging markets tend to grope their way forward, which takes time. Conclusion The wisdom of the BoP proposition is twofold: 1) The United Nation’s Millennium Development Goal to reduce poverty can be achieved only with substantive contributions of businesses as well as government and international organizations in ways that are sustainable and 2) poverty alleviation is a profitable endeavor both for companies and for the poor, when focused on corporate core competencies linking new market development with job creation and new product branding, not on the fringe of corporate social responsibility in the form of charitable contributions.
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